Proving and Sharing Your Impact: Practical Tools and AI Techniques for Practitioners

Preliminary Agenda

AI is transforming how organizations communicate, but most workforce and economic development teams are not using it to its full potential.

At the same time, organizations are under growing pressure not just to deliver results, but to clearly demonstrate impact to funders, employers, public leaders, and community partners. Even strong outcomes can be overlooked if they are not communicated in ways that resonate with different audiences.

This interactive, full-day training shows you how to combine practical AI tools with proven impact communication strategies to strengthen your message and increase your influence.

You will learn how to:

1. Use AI to generate audience insights and stakeholder personas
2. Identify and prioritize key audiences and understand what they need to hear
3. Clarify your strongest impact story, including what changed, who benefited, and why it matters
4. Turn outcomes and data into compelling, audience-specific messages
5. Create clear, consistent communications without starting from scratch each time
6. Build a simple, actionable communications plan supported by AI

Through live demonstrations and hands-on exercises, you will apply tools to real-world challenges such as stakeholder skepticism, competing priorities, and partner misalignment. You will leave with practical templates, draft messaging, and a clear outreach plan you can put into action immediately.

Meet the Instructor:

Denise Kennedy, President & CEO, Anthology Communications

With 25 years of strategic communications experience, Denise understands what it takes to connect with your audience and stakeholders. She helps organizations focus on their goals through integrated communications, collecting wins along the way. Her specific skills include strategic planning, media relations, messaging, stakeholder engagement, communications strategy, thought leadership, editing, facilitation, and serving as an interpreter between clients, creatives, communications experts and business leaders. In her 25 years, Denise has worked with organizations across various issues, including Veterans health, accessibility, healthcare, mental health, workforce development, economic development, education, software development, and B2B technology. Denise graduated from Indiana University of Pennsylvania, is a certified facilitator and completed SBA’s Emerging Leaders Academy in 2020.