Effectively communicating and marketing to the public sector presents unique challenges compared to the for-profit world. Unlike traditional for-profit marketing roles with established frameworks and training, public sector professionals are often thrown into the task and have to navigate these areas with limited resources and guidance. This presentation quickly overviews the differences between communications, marketing, and public affairs and explores a framework to help you navigate the many nuances of marketing to the public sector.
Speaker:
Danielle Tharaldson, Marketing Manager, CareerOneStop
Dani Tharaldson is a seasoned marketing and communications professional with over 17 years of experience driving success in the public and private sectors. Her expertise spans creative communications, public affairs, digital marketing, and strategic planning, with a proven track record for the U.S. Department of Labor, Air National Guard, Minnesota National Guard, and industries including finance, healthcare, journalism, and education. As CareerOneStop’s Marketing Manager, she uses social media, advertising, events, and other avenues of promotion to connect with the public around their career and employment needs.